black market

lemon jump

a doodle to get into the groove of drawing yellow

blog revamp + trichrome yellow

so, as you can see i have returned to this blog after more than half a year. why? because it's time to get started on the next installment of the trichrome animations, which i have decided will be yellow. since the blog proved to be a pretty useful tool in making the previous animation, i'm definitely returning to it this time around, and will be posting brainstorms, artwork, animation tests, and anything else that relates to this project.

since i took a break to try and start a 'career' since graduating from college, i'll be needing to roll back into the themes and ideas behind trichrome. i'll be looking at different ads and continuing my research as well as searching for inspiring animation work. i'll also be looking at trichrome blue and the things that i want to improve this time around, as well as trying to expand on the positive aspects of the animation.

trichrome yellow
what is trichrome yellow again and what does it mean? it's one of the three 'moods' or expriences that the trichrome company offers. where trichrome blue is calming and sedating, trichrome yellow is refreshing and energizing. think of sunshine, the smell of fresh lemons and the feeling of happiness and joy.

in the coming month i'll try to formulate a concept for an animated short around these experiences. it will be a sequel to trichrome blue and thus follow in the same format, but hopefully take the concept a step further as well.

trichrome blue: an update

since this blog hasn't been updated in a while, i figure it's time to post a little update on how things have gone with trichrome blue since the last post in november 2009.

trichrome blue wins HKU award

in december 2009, i was awarded the HKU award for my graduation project. not only was it a huge honor but also a useful career boost since it won me 5,000 euro, something i still have stashed away for when i begin working on the other two trichrome animations.

trichrome blue is featured on the web + elsewhere

ever since i published trichrome blue, the animation was featured in many different ways, including:

• featured on the DVD magazine Stash (issue 65)
• played (and due to play) at various animation festivals, such as klik! amsterdam
• viewed 141,000 times on vimeo and featured as a staff pick

i'm very pleased with how the animation was received and the positive response has encouraged me to continue with this project, so thanks everyone! :]

trichrome: top 5 in HKU award 2009

The Trichrome project has been nominated as one of the top 5 candidates for the HKU Award 2009! Although I do not believe I have a great chance of winning (I'm up against some fascinating projects), I am still so very honored. The ceremony (free drinks and party time!) is on December 10th, anyone who is in Utrecht is invited to join! Just visit the HKU Award site.

expo 2009

an invite to any and all who are interested! my animation is playing at the HKU expo, an exposition of graduation work for my school. the expo is from 14:00 to 19:00 on friday, september 11, and my animation is playing in the auditorium at 17:30.

it will be at the KMT building on the oude amersfoortseweg 31 in hilversum.

last post

It's been a while since my last post! This is mainly due to the fact that I was animating the entire time, and I didn't want to post any animation online until the film was entirely complete. By now, the animation has been complete for about a week and I had my final graduation presentation on Tuesday, August 25th. It went well: I passed with highest scores for all criteria! So I guess that brings an end to my time as an animation student. Now I am simply an unemployed animator with a European Media Master in Arts.

As for some final updates, here is the animation:



And I will also include a download link to my thesis, which I'm putting online for educational purposes. It is an investigation of animated shorts as an advertising medium and covers advertising history, animation's relevance to advertising, case studies on the Coca-Cola and Prada campaigns, and a chapter on my graduation animation. Here is the link:

Entertain Me: The Added Value of Animated Shorts as an Advertising Medium

And finally, I made some graphics for my final powerpoint presentation, symbolizing the evolution of the project. Just to make it a more entertaining experience for my teachers, I personified my project as a little blue creature. It worked: they said my project was very enjoyable!